I bought Andrew a subscription to Uppercase Magazine as part of his Christmas gift last year. Obviously, I get to enjoy the gift as well. A win/win in my book! It’s a fabulous design/illustration resource. “A magazine for the creative and curious” is the official tagline.
Yesterday, I picked up Issue 6. Only two pages in, I was reminded exactly why this magazine is so impressive. Check it out:
Their advertising policy is revolutionary. Only six pages of ads per 100-page issue, and there are quality standards??? It’s almost hard to believe, because it’s completely opposite of the stance most magazines take. Every time I’m at Barnes & Noble, I look at different magazines. Time after time, I’m amazed at how bad advertisers/advertisements can make an entire magazine look terrible.
Even great magazines can be brought down by the number of ads they include. In addition to Uppercase, I also have the newest copy of Real Simple on my desk — a magazine I love and read from cover to cover every month. Just to give a comparison, there are nine ads (mostly two-page spreads) in my Real Simple, before you even reach the Table of Contents on page 17.
I realize that for most magazines, advertising funds printing. But there’s also a point where it detracts from the magazine itself. Uppercase has always impressed me with their content and quality production (beautifully printed on uncoated paper), and it’s nice to realize they’re not afraid to change the rules of the advertising game. Giving readers and good content priority over advertisers is a model I would love to see more magazines follow! Uppercase Magazine charges a premium price for their product, possibly because of this very policy. But in my book, it’s definitely worth it.