In case you’re wondering why a graphic designer like myself would opt for an off-the-shelf, barely-modified Tumblr theme for my blog instead of designing it from scratch, let me explain.

Before settling on Tumblr, I spent months designing and redesigning two different versions of this site. Then finally scrapped them both in favor of this simpler solution. Web design is incredibly complex, with extra variables like browser compatibility and font limitations added to the mix. And the truth is, there are so many other people out there who can do it better than I can. Designing my own blog felt like I was reinventing the wheel—and doing it poorly.

That’s not to say I don’t like web design; I can definitely appreciate great design on the web, and especially those designers who have bridged the gap between print and web. But I know enough about designing for the web to understand what’s involved in the process and that there are a good number of people who have no business selling themselves as web designers, and I’m one of them. The biggest reason? It’s not what I’m passionate about. I get excited about ink and paper and tangible printed goods in a way that the newest CSS effect will never replace.

Tumblr makes blogging easy, and it allowed me to get my blog up and running quickly. And now I can focus on what I truly love: great print design.